Tag: Information

5 People made up of Numbers with a bright blue light coursing through them all

Make the Leap from Collecting Data to Harnessing It

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Collecting, organizing and archiving sales and marketing activity data using software can be truly transformative for an organization. It is a huge first step towards exerting effective control over spend, relationship management and a host…
Red and Yellow Roller-coaster

To Build or to Buy? Weighing Solution Acquisition Strategies

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Since the beginning of the information age, organizations have been faced with the question of whether to build a custom solution or buy a commercial off-the-shelf packaged solution.  Cloud computing ecosystems like…
Woman Holding a Red Wine Bottle with Shelf Behind her in a presumed market

4 Steps to Increase Depletions in 2017

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  If you’re like us, it feels like each successive year comes around more quickly than the last. Whether it’s just a function of aging or because time is elastic, the phenomenon makes us focus on the fact that, if time…
White Keyboard with Bright Red Enter Button that States Time to Change

Out With the Old and In With the New!

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No, we’re not talking about the New Year, although that auspicious marker of the passing of time is coincidentally relevant to the topic at hand. The relentless march of time reminds us that an unstoppable procession of evolution…
Dart Board with 3 Darts Hitting the 'Bulls-Eye'

GreatVines Helps Craft Producers Become Attractive Acquisition Targets

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Using automation tools for beverage selling in the 3-tier system helps suppliers/producers and distributors reach their sales and marketing goals.  As we are keen on pointing out, the use of a platform like GreatVines is especially…
Tall Machines With Lasers coming out of them on Snow with mountains behind

The Weapons of War Evolve to Address the Changing Nature of the Battle

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The old saw says, “never bring a knife to a gunfight”. The idea that it is foolish to enter into a battle situation with outclassed weaponry is not a new one.  It is an idea that can easily be applied to the fate of beverage distributors…
Woman Standing facing camera with inotebook in hand. Office in background blurred

Beer Business Daily — What’s Driving Distributors to Embrace New Technology?

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Everyone’s favorite barley blogger, Harry Schuhmacher at Beer Business Daily posted a piece that really piqued our interest here at the GreatVines blog. Titled, “Distributors Cite Technology, Data Analytics as Change Agents Driving…
Choose your 3-Tier Adventure Distributors that help themselves. 3 Tiers of distribution variation animated

Choose Your 3-Tier Distribution Adventure

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For the first GreatVines Infographic we thought we would explore the different paths that a supplier might take to get their products into market. Do you “outsource” all of your brand development and activation to your distributors or…
Man in suit(black) Presenting the word Distribution(white) and plain black background

Stop Depending So Much on Your Distributors

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There’s a popular but delusional belief in the wine industry that distributors will build your brand for you. Same goes for spirits and beer suppliers. It seems a reasonable assumption on the surface. After all, that’s how it’s been done…