Tag: Information

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Maximize Distributor Relationships During OND with These Guiding Principles – Part Two

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Making sure your distributor relationships are solid should be your primary goal this OND. Tim Jones, our Chief Customer Success Officer and Co-founder, has compiled a list of Four Guiding Principles on how to maximize these partnerships.…
Classroom Filled with Women Looking at Presentation

Women’s Leadership Council Conference Follow Up

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Image Courtesy of WSWA Earlier this month, I had the opportunity to attend the Women’s Leadership Council Conference put on by the Wine & Spirits Wholesalers of America (WSWA) in Mount Vernon, Virginia, as a sponsor & exhibitor…
Two People Meeting for Coffee

Maximize Distributor Relationships During OND with These Guiding Principles – Part One

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Navigating the three-tier system during the intense pace of OND as a supplier isn’t easy. It comes with unique challenges: Accounts are busy, buyers are slammed, and reps are trying to earn the lion’s share of their annual…
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Spread Too Thin? Keep Goals Manageable and Simple to Win

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A jack of all trades and master of none is almost always consigned to a subsistence living. To really attain the pinnacles of success, one must be possessed of an almost preternatural ability to focus on the few, critical success…
GreatVines Dashboard on iPad

How Embedded Analytics Drives Improved Sales Execution

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Embedding analytics in your sales execution solution is critical to delivering value to your organization. It makes companies more data driven, thus smarter, faster and more productive, ultimately delivering better ROI from the software and…
GreatVines Dashboard on iPad

Survival of the Fittest in 3 Tier Beverage Alcohol Sales

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In a hyper competitive environment like 3 tier beverage alcohol sales, it isn’t hard for distributors and suppliers to figure out which accounts are their top performing. Just look at the sales. The metrics for evaluating depletions have…
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Dragging the Wine Business into the Data-Driven Present

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Ben Salisbury said out loud what many in the wine industry know but would rather not admit.  “In perhaps the most competitive consumer product category on the planet, the sales strategies being employed by most wine producers are broken.” In…
CRM computer typing

What Suppliers Don’t Know About CRM

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They may sell no wine before it’s time, but for wine producers in the US and abroad, it is well past time to adopt the same kinds of cloud-based sales automation technologies embraced by most selling organizations – both within and outside…
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Reasons to Switch to the Lightning Experience in GreatVines

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In anticipation of the coming opportunity for GreatVines customers to migrate to the latest Salesforce UI – the Lightning Experience – we’ve compiled this list of four reasons to switch to Lightning. #1 Improved Mobile…