Tag: national account management

champagne celebration jim thompson

Uncorking Success: How CRMs Empowers Salespeople to Sell More Wine and Spirits

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As the wine and spirits industry becomes increasingly competitive, everyone seeks an “edge,” a “hack” - anything that offers a strategic advantage. For most wine & spirits sales professionals, the solution is sitting right on…
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Utilizing Best Practices in National Account Management

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National account management plays a vital role in the three-tier alcohol distribution model, encompassing the management and coordination of relationships between suppliers, distributors, and national account customers. This article explores…