Tag: Retail Execution

Tall Machines With Lasers coming out of them on Snow with mountains behind

The Weapons of War Evolve to Address the Changing Nature of the Battle

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The old saw says, “never bring a knife to a gunfight”. The idea that it is foolish to enter into a battle situation with outclassed weaponry is not a new one.  It is an idea that can easily be applied to the fate of beverage distributors…
Many Red Gummy People with one Green one

How to become a “Preferred” Supplier within the Distributor Network

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Preferred Verb prəˈfərd liked better than another or others Synonyms: would rather have, favor, be more partial to What does it mean to be a “preferred” supplier at a distributor? When you achieve “preferred”…
Man in suit(black) Presenting the word Distribution(white) and plain black background

Stop Depending So Much on Your Distributors

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There’s a popular but delusional belief in the wine industry that distributors will build your brand for you. Same goes for spirits and beer suppliers. It seems a reasonable assumption on the surface. After all, that’s how it’s been done…
POI Retail Execution Panorama 2016 Thumbnail

GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama

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The POI Analysis Evaluates Leading Software Solutions for Retail Execution St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution…
Sales Chart with continual growth show by Bars and Red Line on chalk board

Don’t Just Survey, Sell!

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Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
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Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…
Woman Holding white wine bottle in front of shelves of bottles

Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…
Target with a Dollar bill Arrow hitting the center

Smart Sales Goals for 2016 – 3 Strategic Examples

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As we close out 2015, now is the time to lock in your  goals for 2016. Make a New Year’s resolution to stop setting goals solely for lagging sales indicators like shipments, and focus on implementing effectual sales goals for…
Business Intelligence on Notepad with Calculator, glasses, and paper next to it

Is BI Worth the Money?

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If the conversation of business intelligence comes up, one of the first questions that will come up from interested companies is “Is it really worth the investment?” And that’s a tough question to answer as it’s hard to give out guarantees…