Tag: Sales Strategy

Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
POI Retail Execution Panorama 2016 Thumbnail

GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama

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The POI Analysis Evaluates Leading Software Solutions for Retail Execution St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution…
Sales Chart with continual growth show by Bars and Red Line on chalk board

Don’t Just Survey, Sell!

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Since the repeal of prohibition, suppliers have been conducting retail and on-premise surveys to gather information about their brands and competitors in the market. This market intelligence has been gathered, analyzed and presented…
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Effective Sales and Depletion Reporting is More than Just “Cases Sold”

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  If you’re not leveraging contemporary best practices for sales and depletion reporting in today’s hyper-competitive beverage marketplace, you’re falling behind.  Things have changed and old, volume-focused depletion…
Woman Holding white wine bottle in front of shelves of bottles

Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…
Accounts with Current Menu Features example GreatVines app

4 Ways to Manage Wholesaler Changes to Come out Ahead

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“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change” – Charles Darwin Change is inevitable. It’s also an opportunity to grow.  To make the best of…
Look For Unique "Social Insights" Greatvines Example Screenshot

3 Ways To Improve Sales Execution With Social Media

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When our partner Salesforce.com first introduced “Chatter” and “Social Contacts” as part of their new Social Enterprise Platform in 2011, I was already hooked. In his Dreamforce keynote a year earlier, CEO Marc…
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5 Ways to Stop “Heat Loss” in Your Sales Process

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Last summer I was doing some research for a speech I was giving about the role of technology in the “flavor experience.” I was fascinated by the latest advancements in commercial cooktops. With the old way of cooking, you…
White wine in glass in front of woman at bar(blurred background)

On-Premise – The Squeeze Continues

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With competition getting more intense, a solid foundation around your relationship building strategy in place is key. We all understand this is a relationship business and we all “know” what to do, but sometimes we get too…