Tag: Sales Strategy

Man at Desk Speaking on Phone

Cost Analysis of Distribution Programs

,
By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will follow. This is…
city scape climbing mountain

Setting Smarter Goals Elevates Performance

,
We’ve all been taught since grade school that success follows a predictable pattern. Set goals. Pursue said goals. Measure performance. Succeed! However, setting goals alone is not enough to ensure your success. In fact, setting…
Olympian Skiing

What Winter Olympics and Beverage Sales Have in Common

,
As the world turns its gaze to Pyeongchang, South Korea and the 23rd Winter Olympic Games, GreatVines ruminates on the elements of success driving Olympians and the parallels found among those achieving the pinnacles of success in the field…
slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

,
New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Shopping Cart on wood floor carrying metal ball

Advice for Distributors in the Age of Amazon

,
Science fiction writer H.G. Wells is credited with uttering the famous quote, “Adapt or perish, now as ever, is nature’s inexorable imperative”. As purveyors of technology that would have been considered a flight of science…
Dog As a Super-Hero

5 Strategies for Becoming Beverage Selling Superheroes

,
Want to know how to become the beverage distribution superhero that you know you can be as a wholesaler? Want to be able to leap the tallest competitor in a single bound? Then you’ll want to learn these top five strategies wholesalers…
Hand Using Phone with blue background

How To Use Goals for Better Results

,
It’s a New Year and you know what that means? If you work in sales, its goal time! Yes friends, it’s that time of the year when leadership goes through the exercise of establishing the goals that will drive the company’s…
Scale Weighing More vs. Less

🛑 Wasting Sales Time

,
Contrary to common sense, you can sell more of just about anything by having the discipline to ignore most customers. Ask the nearest sales leader or sales person, “What is the key to selling more?” You’ll probably get…
M&A with big fish about to eat a smaller fish

GreatVines Supports M&A Activity for Alcoholic Beverage Companies

,
  Shanken News Daily’s article titled, “Craft Spirits Continue Bull Run, With More M&A Activity On The Horizon” details the growing wave of merger and acquisition (M&A) activity occurring within the alcoholic…