Tag: Sales

Dart on a Dartboard

Three Do’s and Don’ts of Retail Sales Execution

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Let’s contrast the retail execution approaches of two different alcoholic beverage product sales teams to illustrate the critical importance of strong retail execution. Both beverage sellers are attempting to increase sales by…
Man at Desk Speaking on Phone

Cost Analysis of Distribution Programs

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By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will follow. This is…
Olympian Skiing

What Winter Olympics and Beverage Sales Have in Common

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As the world turns its gaze to Pyeongchang, South Korea and the 23rd Winter Olympic Games, GreatVines ruminates on the elements of success driving Olympians and the parallels found among those achieving the pinnacles of success in the field…
slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

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New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Hand Using Phone with blue background

How To Use Goals for Better Results

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It’s a New Year and you know what that means? If you work in sales, its goal time! Yes friends, it’s that time of the year when leadership goes through the exercise of establishing the goals that will drive the company’s…
Scale Weighing More vs. Less

🛑 Wasting Sales Time

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Contrary to common sense, you can sell more of just about anything by having the discipline to ignore most customers. Ask the nearest sales leader or sales person, “What is the key to selling more?” You’ll probably get…
M&A with big fish about to eat a smaller fish

GreatVines Supports M&A Activity for Alcoholic Beverage Companies

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  Shanken News Daily’s article titled, “Craft Spirits Continue Bull Run, With More M&A Activity On The Horizon” details the growing wave of merger and acquisition (M&A) activity occurring within the alcoholic…
Hand Placing Wood Domino Perpendicular

GreatVines Proven-Successful Implementation Part 2

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Nothing is more damaging to a beverage sales force than undertaking the effort to deploy a sales process automation solution that fails to live up to its potential. There is a lot that can go wrong during implementation of such…
Person at Split Roads Between Success or Failure

GreatVines Proven-Successful Implementation Part 1

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  The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a new solution, organizations often overlook key,…