Tag: Technology

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Choosing a Sales & Marketing Solution

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  Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
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Spring Training : Beverage Sales Pros

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If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states of Arizona and Florida to begin Spring Training.  The smell of the groomed infield clay and…
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Right Tools for a Job Are Only Half the Battle

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Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
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Didn’t Make the Top 30 Domestic Wineries List? Gain Advantage Using Tech Tools

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There are more than 9,000 domestic wineries in the United States, yet 90% of all the wine sold in America is produced by a mere handful of producers. Yes, the Wine Business Monthly WBM30 list is out in this month’s issue and…
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NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

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Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native species into an existing ecosystem. The ecosystem already enjoys a balance between the complex biodiversity…
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What’s in it for Me? Attaining Preferred Supplier Status

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Motivated suppliers often come to the realization that there is an enormous benefit in improving their relationships with distributors in an increasingly crowded marketplace. We have been increasingly queried by suppliers (both…
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Make the Leap from Collecting Data to Harnessing It

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Collecting, organizing and archiving sales and marketing activity data using software can be truly transformative for an organization. It is a huge first step towards exerting effective control over spend, relationship management and a host…
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To Build or to Buy? Weighing Solution Acquisition Strategies

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Since the beginning of the information age, organizations have been faced with the question of whether to build a custom solution or buy a commercial off-the-shelf packaged solution.  Cloud computing ecosystems like…
Woman Holding a Red Wine Bottle with Shelf Behind her in a presumed market

4 Steps to Increase Depletions in 2017

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  If you’re like us, it feels like each successive year comes around more quickly than the last. Whether it’s just a function of aging or because time is elastic, the phenomenon makes us focus on the fact that, if time…