Tag: Wine

Woman Holding white wine bottle in front of shelves of bottles

Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…
White wine in glass in front of woman at bar(blurred background)

On-Premise – The Squeeze Continues

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With competition getting more intense, a solid foundation around your relationship building strategy in place is key. We all understand this is a relationship business and we all “know” what to do, but sometimes we get too…

Is DIY the Solution to the On-Premise Wine Problem?

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I recently saw some great insights from my old colleague, Charles Gill from Winemetrics, regarding a downward trend in wine in the on-premise.  Craft beer and cocktails are clearly hot categories for consumers, but sales execution…
business depletion report and dashboard

Unified Business Intelligence takes off at the Unified Wine & Grape Symposium

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The breadth of stuff to see and experience at Unified can be intimidating. Hundreds of exhibitors from bottling to field sensors, engineers to reporters, corks to dorks. Having to have one message for such a varied audience was difficult as…
closed for business sign

Avoid Joining the 85% of New Products that Fail in the Marketplace

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Nielsen recently announced a new statistic: 85% of new products fail in the marketplace. This startling number should get all of us thinking. We all want to be successful, and we get paid to build successful brands.  What…

Change Management: Ever a Struggle

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Like many of us, I attend a lot of conferences. At one of them I moderate an annual CIO roundtable full of bright folks that get together and share ideas and experiences. As part of our regular practice, we collect topics from…
business depletion report and dashboard

Happy Anniversary Business Impact!

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Okay, it feels like I’m a school kid, feeling a little giddy about our 9th birthday of Business Impact. To be honest, I started the company mainly to escape a setting where I felt the skills of business intelligence were vastly underappreciated.…
Exciting and boring signs pointing in opposite directions with sunset background pink

3 Ways to Simplify Training and Start Executing

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The best sales reps in the industry all have their own way of working that they become very comfortable with. But even the best aren’t maximizing their selling opportunities. An important part of our training is showing how GreatVines…
business depletion report and dashboard

Wine Depletion Data and its Influence on the 3 P’s

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How important to you is knowing your actual inventory level with your distributors? Or knowing which product is being sold out of which retailer? Some may say, not very, since your books already reflect a sale. Others may reason that it’s…