You Won’t Hit a Target You Can’t See

If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can we move on, smart aleck? (Takes one to know one.)

A lot of wine and spirits brands are doing the professional equivalent of heading to the gun range blindfolded, with high hopes to grow their business year over year. The lunacy is less apparent only because the BevAlc business isn’t a matter of life and death—at least not what Peter Attia calls “fast death.”

We romanticize hustle: more accounts sold, more calls made, more activity. But activity without visibility isn’t strategy — it’s superstition. 

Until recently, wine & spirits suppliers operated with a very limited view of what was happening on the ground: depletions delivered on a monthly basis, already outdated. Account-level insights? Rare. Shared priorities between supplier and distributor teams? Aligned in theory, but it’s mostly pageantry due to every distributor’s sheer lack of resources in the face of thousands and thousands of supplier partners.

That changes with BevPath.

For the first time, both sides of the 3-tier handshake can see the same field in near-real time: which accounts are driving lift, which actions correlate with volume, where by-the-glass placements are pulling weight — and where opportunity is gathering dust.

🎯 BevPath lets you:

• Sync supplier + distributor targets (finally)
• Share execution data in both directions
• Direct your reps’ efforts where ROI has demonstrably stemmed from those activities 

Less guesswork. More alignment. Greater impact. Because if your team’s going to take the shot, you owe them a clear look at the target, at bare minimum.

Reach out to bevpath@andavisolutions.com to explore what BevPath could do for your sales this OND.