The GreatVines team is excited to announce the appointment of Tom Baril as VP Sales. In this new role, Tom will work with beverage industry suppliers and wholesalers to deliver the most powerful Sales Management tool in the Global Beverage industry. “In an increasingly competitive beverage alcohol market, it is critical to understand how, when, and where to reach targeted consumers”, says Baril. “It is now mission critical for sales teams to implement a tool that drives strategic execution in on and off-premise and national accounts. Execution is everything, and having the right tool for sales teams to execute with efficiency, precision and scale is the difference maker in this competitive marketplace.”

“It’s fantastic to have Tom on board to support the needs of our client partners”, remarks CEO of GreatVines, John Collins. “Given his multi-disciplined experience in the beverage alcohol and CPG business, Tom understands how leading companies go to market, leverage data to drive their strategy and manage high performing sales teams to grow their businesses. Tom will add tremendous value to our prospect and customer engagements by leveraging his experience in a responsive consultative manner. “

Tom’s history in the beverage alcohol community has revolved around launching new sales divisions that better align with distributor networks and driving unique channel strategies through his sales teams. He has developed brand and distribution management skills in executive roles at Treasury Wine Estates and Crimson Wine Group Brands. His expertise speaks for itself in sales strategy, channel sales, sales effectiveness, CRM, plus marketing and sales leadership development. ​

GreatVines is a mobile cloud-based solution for the global beverage industry that manages 3-tier and direct sales execution, trade marketing, survey analytics, and depletion reporting all in one place. Please join us in welcoming Tom Baril to the GreatVines team.