Understanding Embedded Analytics
Articles, Data Analytics, Sales Execution
It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…
Craft Beer Sales Slump – Why and What to do
Articles, Retail Space Management
There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from a wider number of suppliers, as well as embracing a constant…
Sales through Focus on Smaller Sizes
Articles, Data Analytics, Retail Space Management
Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product into the hands of more consumers?…
Leveraging Technology for a Competitive Advantage
Articles, Retail Space Management, Sales Execution
Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, and the competition is fierce. Nevertheless,…
Ignore Online Customer Complaints and Feedback, Right?
Articles, Retail Space Management
The short answer is no, the long answer is hell no.
Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start a conversation and genuinely show what you and your business…
Tech Helps Alcohol Producers Take Charge
Articles, Data Analytics, Sales Execution
Strategies for driving sales and trade marketing success in the beverage industry are as important to a burgeoning regional producer as they are to the world’s largest, most well-known portfolios of brands. It is our contention…
Choosing a Sales & Marketing Solution
Articles, Data Analytics, Sales Execution
Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and marketing activities? Or does it make more sense to implement an integrated solution, configured to…
Spring Training : Beverage Sales Pros
Articles, Sales Execution
If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states of Arizona and Florida to begin Spring Training. The smell of the groomed infield clay and…
Right Tools for a Job Are Only Half the Battle
Articles, Data Analytics, Sales Execution
Want to get the most from your implementation of GreatVines? I know you do! Yet, it is safe to say, for all the benefits you wish to gain from using this powerful solution, you’re probably only yielding a portion of what you…
CASE STUDY
RNDC Achieves Greater Visibility and Fortifies Supplier Relationships
Learn how RNDC streamlined their activity across each market in the country with continuous improvement at the account level, benefiting sales reps, RNDC, and suppliers alike.