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3 Practical Applications for Wine & Spirits Industry News and Trends

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on…

Nielsen and GreatVines Agree on Shelf Space Strategies

Articles, Retail Space Management, Trade Promotion

As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…

The POI’s Recommendations Mirror GreatVines

Articles, News

A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and posts. Read…

Bartender Standing Ready for Orders Facing User

Harness the Ambition of the “Celebrity Bartender” to Sell More

Articles, Sales Execution

The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role…

3 Ways To Run Sales & Trade Marketing

Articles, Pricing, Sales Execution

Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…

RateBeer Brouhaha Illustrates Value of Data in Beverage Sales

Articles, Data Analytics, Retail Space Management

Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data in the contemporary beverage alcohol sales…

Numerous Dollar Bills with blue background(sky)

Tax Cut for Brewers Perfect Reason to Automate Beer Sales

Articles, Events, Pricing, Retail Space Management

The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…

How Data Visibility Keeps Employees Honest

Articles, Retail Space Management

The Russian proverb made famous during the Cold War says, “trust, but verify”. Pragmatic advice that can be applied to nearly all activity and across walks of life. When it comes to managing million-dollar beverage…

Selling Out of Control

Articles, News, Retail Space Management

As a “do-it-youselfer”, you’re the type of person who derives gratification and a sense of accomplishment from taking your fate into your own hands and not relying on others to help you achieve your goals. But just…

Hand Selling Meets Sales Automation

Articles, Retail Space Management, Sales Execution

Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in an article…

CASE STUDY

RNDC Achieves Greater Visibility and Fortifies Supplier Relationships

Learn how RNDC streamlined their activity across each market in the country with continuous improvement at the account level, benefiting sales reps, RNDC, and suppliers alike.

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RESOURCES

Articles

Explore Topics for Suppliers, Distributors and Retailers.

Categories

CASE STUDY

RNDC Achieves Greater Visibility and Fortifies Supplier Relationships

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