How Data Visibility Keeps Employees Honest
The Russian proverb made famous during the Cold War says, “trust, but verify”. Pragmatic advice that can be applied to nearly all activity and across walks of life. When […]
Entries by Jim Thompson
Selling Out of Control
As a “do-it-youselfer”, you’re the type of person who derives gratification and a sense of accomplishment from taking your fate into your own hands and not relying on others […]
Hand Selling Meets Sales Automation
Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in […]
Understanding Embedded Analytics
It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even […]
Craft Beer Sales Slump – Why and What to do
There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from […]
Sales through Focus on Smaller Sizes
Here’s a great insight worth reflecting upon with respect to your go-to-market strategy. Do you offer core products in small formats to capitalize on non-traditional placements and get your product […]
Leveraging Technology for a Competitive Advantage
Growing a successful business as a producer of spirits and wines is no easy task. There are countless variables, obstacles, challenges, and pitfalls for a new beverage producer to overcome, […]
Ignore Online Customer Complaints and Feedback, Right?
The short answer is no, the long answer is hell no. Complaints and feedback are a perfect opportunity to engage with your customers. It gives you the opening to start […]
Tech Helps Alcohol Producers Take Charge
Strategies for driving sales and trade marketing success in the beverage industry are as important to a burgeoning regional producer as they are to the world’s largest, most well-known portfolios […]
