Entries by Sarah Nagle
Why Wait to Automate? A Wine Industry Mystery
Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we […]
You Won’t Hit a Target You Can’t See
If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can we move […]
How to Employ AI Without Sacrificing Your Winery or Distillery’s Humanity
How do you leverage AI for your wine or spirits brand(s) in a way that preserves human connection and meaningful relationships with your customers? The fear of alienating one’s […]
Tariffs, Schmariffs: Tools & Tactics for Grizzled BevAlc Veterans
With wine & spirits producers, importers, distributors, retailers, restaurateurs and consumers all writhing in unison to the tune of Trump’s Tariffs II: Electric Booglaoo, this is no mere recapitulation of […]
How to Sell More Wine or Spirits Using Your eCommerce Customer Data
Winemakers and distillers have mastered the art of nurturing living, bubbling concoctions. Why, then, when it comes to our customer data, do we not apply the laws of fermentation to […]
