You Won’t Hit a Target You Can’t See
If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can we move […]
Entries by Sarah Nagle
How to Employ AI Without Sacrificing Your Winery or Distillery’s Humanity
How do you leverage AI for your wine or spirits brand(s) in a way that preserves human connection and meaningful relationships with your customers? The fear of alienating one’s […]
Tariffs, Schmariffs: Tools & Tactics for Grizzled BevAlc Veterans
With wine & spirits producers, importers, distributors, retailers, restaurateurs and consumers all writhing in unison to the tune of Trump’s Tariffs II: Electric Booglaoo, this is no mere recapitulation of […]
How to Sell More Wine or Spirits Using Your eCommerce Customer Data
Winemakers and distillers have mastered the art of nurturing living, bubbling concoctions. Why, then, when it comes to our customer data, do we not apply the laws of fermentation to […]
Niche AI Applications for Wine & Spirits
With wineries practically betrothed to spreadsheets, early-2000s websites, and stodgy cursive fonts plucked straight from a Jane Austen character’s trembling hands, is it any surprise that our industry is behind […]
3 Indicators of High Volume in Off-Premise Accounts
It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled […]
