Category: Articles

Beer in a Glass

What’s the Secret Ingredient in Highly Productive and Efficient Beverage Sales?

For a sales organization being outperformed by its competitors, it can feel as though markets are capricious and unfair. After all, the underperforming organization may have the best tasting products on the planet and be using…
Dart Board with 3 Darts Hitting the 'Bulls-Eye'

GreatVines Helps Craft Producers Become Attractive Acquisition Targets

, ,
Using automation tools for beverage selling in the 3-tier system helps suppliers/producers and distributors reach their sales and marketing goals.  As we are keen on pointing out, the use of a platform like GreatVines is especially…
5 Reasons to Engage with GreatVines InfoGraphic

5 Reasons to Engage GreatVines for Beverage Selling Success

,
“Nothing succeeds like success” says the old adage and we’re eager to demonstrate the extent to which the GreatVines platform for beverage selling is driving success for customers. So with that in mind, GreatVines polled its user base…
Tall Machines With Lasers coming out of them on Snow with mountains behind

The Weapons of War Evolve to Address the Changing Nature of the Battle

,
The old saw says, “never bring a knife to a gunfight”. The idea that it is foolish to enter into a battle situation with outclassed weaponry is not a new one.  It is an idea that can easily be applied to the fate of beverage distributors…
Many Red Gummy People with one Green one

How to become a “Preferred” Supplier within the Distributor Network

,
Preferred Verb prəˈfərd liked better than another or others Synonyms: would rather have, favor, be more partial to What does it mean to be a “preferred” supplier at a distributor? When you achieve “preferred”…
Woman Standing facing camera with inotebook in hand. Office in background blurred

Beer Business Daily — What’s Driving Distributors to Embrace New Technology?

,
Everyone’s favorite barley blogger, Harry Schuhmacher at Beer Business Daily posted a piece that really piqued our interest here at the GreatVines blog. Titled, “Distributors Cite Technology, Data Analytics as Change Agents Driving…
Choose your 3-Tier Adventure Distributors that help themselves. 3 Tiers of distribution variation animated

Choose Your 3-Tier Distribution Adventure

,
For the first GreatVines Infographic we thought we would explore the different paths that a supplier might take to get their products into market. Do you “outsource” all of your brand development and activation to your distributors or…
Man in suit(black) Presenting the word Distribution(white) and plain black background

Stop Depending So Much on Your Distributors

,
There’s a popular but delusional belief in the wine industry that distributors will build your brand for you. Same goes for spirits and beer suppliers. It seems a reasonable assumption on the surface. After all, that’s how it’s been done…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

,
In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…