Pricing Strategy Simplified: How to Harness Pricing Data for Maximum Profitability
Articles, FeaturedIt’s very tempting to lower prices to stay competitive in a down market like ours, believing that’s what’s required to be competitive. But this should never be an intuitive, emotional decision.
The data will tell you whether you should…
Mastering the Middle Tier: Using Data to Drive Distributor Success
Articles, FeaturedIt’s no secret that gaining mindshare from your distribution partners has become challenging in the wine and spirits business.
After all, their portfolios are overflowing with things to sell. How can you stand out?
Avoid the most common…
Follow the foot traffic: using data to pinpoint wine and spirits sales opportunities
Articles, FeaturedCombining the 80/20 rule with key data points from various online sources, wine and spirits brands can identify high-traffic accounts representing the best wine and spirits sales opportunities.
Trust the data to guide your sales strategy!
There…
From Placements to Profit: Unlocking the Power of Trade Marketing Metrics
Articles, FeaturedAs competition intensifies and we move into the critical OND selling period, trade marketing will be a significant focus of wine and spirits companies’ budgets.
This is all good, but too many companies need to stop and measure the return…
Pouring over data: transforming sales data into strategy
Articles, Featured“Numbers don’t lie.” It's a common expression, and it may well be true. But one thing is sure: The data's truths aren’t always obvious.
“Data mining” is an apt term for our discussion here. Identifying patterns and relationships…
5 Tech Skills Your Sales Team Needs NOW
Articles, FeaturedWith the peak season of OND right around the corner, now is a great time to assess your sales team's tech skills before the final push of the selling year.
Of course, if your sales strategy isn’t already in place by Labor Day, your OND will…
Behold! The Ultimate KPI Collaboration Tool
Articles, FeaturedDoes This Sound Familiar?
Filling out time-consuming manual in-store surveys
Converting field photos into PowerPoint recaps
Collecting incentive results from 15+ different markets in 15+ different formats
Juggling numerous emails…
Eight Sales Performance Metrics You Should be Measuring Now
Articles, FeaturedRegarding sales performance at the wholesale tier of adult beverages, there’s no more trustworthy saying than, “Whatever your measure, you’ll get more of,” which is a variation of the famous Peter Drucker quote, “What gets measured…
From Stone Age to Digital Age: Why Wineries Must Ditch Excel for Modern Pricing Platforms
Articles, FeaturedTLDR
Modern pricing platforms outshine Excel in many aspects. They offer significantly enhanced accuracy and speed, superior version control, and ensure state-level compliance. These platforms are the key to unlocking wineries' full potential,…
CASE STUDY
RNDC Achieves Greater Visibility and Fortifies Supplier Relationships
Learn how RNDC streamlined their activity across each market in the country with continuous improvement at the account level, benefiting sales reps, RNDC, and suppliers alike.