Tag: Promotion

Classroom Filled with Women Looking at Presentation

Women’s Leadership Council Conference Follow Up

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Image Courtesy of WSWA Earlier this month, I had the opportunity to attend the Women’s Leadership Council Conference put on by the Wine & Spirits Wholesalers of America (WSWA) in Mount Vernon, Virginia, as a sponsor & exhibitor…
Two People Meeting for Coffee

Maximize Distributor Relationships During OND with These Guiding Principles – Part One

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Navigating the three-tier system during the intense pace of OND as a supplier isn’t easy. It comes with unique challenges: Accounts are busy, buyers are slammed, and reps are trying to earn the lion’s share of their annual…
GreatVines Dashboard on iPad

Survival of the Fittest in 3 Tier Beverage Alcohol Sales

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In a hyper competitive environment like 3 tier beverage alcohol sales, it isn’t hard for distributors and suppliers to figure out which accounts are their top performing. Just look at the sales. The metrics for evaluating depletions have…

How Grgich Hills Drove Continuous Improvements

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While we strive to populate this blog with impactful ideas, strategies and best practices for upping your sales and marketing game with industry-leading technology, sometimes it is simply easier to let the hard data do the talking. That’s…
CRM computer typing

What Suppliers Don’t Know About CRM

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They may sell no wine before it’s time, but for wine producers in the US and abroad, it is well past time to adopt the same kinds of cloud-based sales automation technologies embraced by most selling organizations – both within and outside…
Hand on a Computer Mouse

Reasons to Switch to the Lightning Experience in GreatVines

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In anticipation of the coming opportunity for GreatVines customers to migrate to the latest Salesforce UI – the Lightning Experience – we’ve compiled this list of four reasons to switch to Lightning. #1 Improved Mobile…
Bartender pouring a drink

Achieving GreatVines’s “Serenity”

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Achieving “Serenity” Many of you have heard about the upcoming release of GreatVines Serenity, which by all accounts sounds like another one of our regular package updates. We would like to give you a quick overview…
Beer on a Table

Keeping Beer Competitive in a Changing Market

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Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends for brewers;…
Bartender pouring a drink

Highlighting Benefits of Strategic Retail Execution Efforts

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Always happy to share research supporting the strategies and practices covered frequently in this blog. You know how we’re always urging beverage sellers to focus on leading indicators when establishing retail execution strategies…