Tag: Promotion

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Utilizing Best Practices in National Account Management

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National account management plays a vital role in the three-tier alcohol distribution model, encompassing the management and coordination of relationships between suppliers, distributors, and national account customers. This article explores…
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Leading Indicators Turn Good Sales Reps into Great Ones

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Pressing sales reps to stretch themselves beyond simple volume-based sales incentives not only yields better long-term results for the brand, but also helps transform reps from simple functionally-focused assets to strategic-selling…
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Andavi Solutions Acquires Business Impact, Expanding Analytics, Intelligence and Data Services

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Andavi Solutions, LLC, a beverage alcohol software and data analytics technology company, has acquired Business Impact, Inc., a business intelligence and analytics solutions provider focused on the wine & spirits and food & beverage…
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Andavi Solutions Acquires Tradeparency and Expands Wine and Spirits Offerings with Leading Trade Promotions and Pricing Technologies

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March 31, 2022 Andavi Solutions, LLC, a beverage alcohol software, and data analytics company, has acquired Tradeparency, a leading provider of cloud-based trade promotion management software and pricing data solutions for the wine and…
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How to Solve Your Major Three-Tier Pricing Challenges With Winery Software

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When was the last time you revisited your pricing and trade spend management strategies? Was it five years ago? Ten? More? As we get rolling in 2022, this is your opportunity to address the common pricing challenges winery and import businesses…
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Automated Data Integration with Top Three-Tier National Wine Distributors Now Available

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Automated Data Integration with Top Three-Tier National Distributors Now Available to Improve Wine Industry Price Management Processes FOR IMMEDIATE RELEASE  NAPA, CA — Tradeparency is happy to announce the latest release…
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Choosing the Right Wine Pricing Tool

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The profitability of your three-tier winery is inextricably linked to the pricing of your products. But effective pricing, from distributor incentives to retail placement, carries numerous challenges. Without the right wine pricing tool…
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Pricing Strategy: How to Improve Your Wine Business Plan for Processing Billbacks

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Some say making wine is an art, not a business—we say it’s both. If you make “pour” business decisions (sorry, we had to), you will not be able to adequately distribute your time, effort, and money into crafting beautiful wine. Traditionally…
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How to Win in The Art and Science of Wine Depletions

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The old cliché goes something like “wine is the only art you can drink,” but there should be a saying for those working inside the industry “selling wine is an art you can perfect with science.”   For anyone in operations,…