Andavi Solutions Acquires Tradeparency and Expands Wine and Spirits Offerings with Leading Trade Promotions and Pricing Technologies

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Andavi solutions banner at top with wine bottles on shelf below

March 31, 2022 Andavi Solutions, LLC, a beverage alcohol software, and data analytics company, has acquired Tradeparency, a leading provider of cloud-based trade promotion management software and pricing data solutions for the wine and spirits industry. Tradeparency’s solutions help suppliers manage trade spend, plan and optimize promotions, and manage pricing and depletion allowances to optimize profit margins. Tradeparency is the only closed loop trade promotions management system, focused beyond just price management.

andavi solutions with logo above

“Tradeparency’s purpose-built promotion and spend management platform for wine and spirits is a natural complement to Andavi’s suite of sales execution and category management solutions. With the addition of Tradeparency, Andavi will offer customers complete visibility and control of trade spend coupled with the data insights necessary to drive better decision making in the complex three-tier ecosystem,” commented Lisa Whinnie, CEO of Andavi Solutions.


“We are excited to partner with Andavi to provide more solutions to our customers and provide more growth opportunities for our entire team,” said Doug Hoogervorst, CEO of Tradeparency.

Madison Park Group acted as exclusive financial advisor to Andavi Solutions on the transaction.