Tag: Promotion

Bottles of wine in box with cobwebs and dust

The Forgotten People: Wine Pricing Challenges for National On-Premise Accounts 

, ,
Just as a perfect Cabernet depends on the right amount of sunshine, the profitability of your three-tier winery or wine importing business depends on accurate pricing. National account managers are the key to building the best offering…
Pressing on a label of a wine bottle image with scale balancing two cups

How to Get Your Three-Tier Wine Pricing Strategy Right

, ,
One of the most common wine pricing strategy mistakes, even among seasoned suppliers, is not leaving enough margin for multiple tiers in the sales process. It seems like a simple fix on the surface, but these margin errors often derive from…
Person holding notepad with data on right side visualized

Business Intelligence and Data Masters Use Technology to Solve Major Wine Industry Pricing Challenge

, ,
NAPA, CA — Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing.   With years of experience helping wineries and wine importers…
Dollar Symbols on 2 glasses of wine with area in between indicating a gap

5 Ways to Cover the Common 30% Gap in Wine Margin Management

, ,
Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

, ,
In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
GreatVines Trade Promotion Management White Paper

Get the Most Out of Your Trade Promotions During the Holiday Season

,
The holidays are upon us, which means Trade Promotion activities are in full swing. While 2020 has changed what those activities look like, it doesn’t make them any less valuable to your sales process. Activities that carry significance…
RNDC Logo

Learn How RNDC Gets Results Within the 3-Tier System

, ,
It’s widely known that the 3-tier system within the beverage alcohol industry presents a unique set of challenges. RNDC partnered with GreatVines in 2013 to help solve those challenges in a way that would benefit them long-term. Over…
Man on Phone whilst using E-notepad

Leverage CRM to Boost Your Sales Strategy Now and Post-Coronavirus Closures

, ,
While our landscape is changing daily around us, leveraging sales tools for success is more important than ever. In order to quickly adapt your strategy, it’s important to have technology like a CRM that provides flexible insights and actionable…