Tag: Promotion

White Keyboard with Bright Red Enter Button that States Time to Change

Out With the Old and In With the New!

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No, we’re not talking about the New Year, although that auspicious marker of the passing of time is coincidentally relevant to the topic at hand. The relentless march of time reminds us that an unstoppable procession of evolution…
Dart Board with 3 Darts Hitting the 'Bulls-Eye'

GreatVines Helps Craft Producers Become Attractive Acquisition Targets

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Using automation tools for beverage selling in the 3-tier system helps suppliers/producers and distributors reach their sales and marketing goals.  As we are keen on pointing out, the use of a platform like GreatVines is especially…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
POI Retail Execution Panorama 2016 Thumbnail

GreatVines Makes Promotion Optimization Institute’s 2016 Vendor Panorama

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The POI Analysis Evaluates Leading Software Solutions for Retail Execution St. Helena, CA – Monday, July 7, 2016 – GreatVines was included in the Promotion Optimization Institute’s (POI) 2016 Retail Execution…
Target with a Dollar bill Arrow hitting the center

Smart Sales Goals for 2016 – 3 Strategic Examples

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As we close out 2015, now is the time to lock in your  goals for 2016. Make a New Year’s resolution to stop setting goals solely for lagging sales indicators like shipments, and focus on implementing effectual sales goals for…
Operator holding bottle of wine talking to customer in front of wine bottle shelves

5 Easy Ways to Implement Basic CRM and Why You Should

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We hear technology experts talk about “CRM” or Customer Relationship Management as a critical part of any company’s sales strategy. Harvard Business Review reported that companies who implement CRM increased sales 10%…
notepad and glasses on table in front of people in meeting

What Employees Should Know about BI

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While business intelligence and all of the critical information that it provides your organization is primarily best-served by your decision makers, its value should be felt company-wide. Some departments aren’ t even aware that big data is…
Business Intelligence and its corroborating parts interconnected

What Does “BI Solution” Really Mean?

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Have you ever been having a conversation with a consultant, but were unaware of the buzzwords that kept being brought up? Often times in the business intelligence industry, this is the case. However, we understand that an informed consumer is…

Is DIY the Solution to the On-Premise Wine Problem?

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I recently saw some great insights from my old colleague, Charles Gill from Winemetrics, regarding a downward trend in wine in the on-premise.  Craft beer and cocktails are clearly hot categories for consumers, but sales execution…