Tag: Sales
Is Your Sales Solution Flexible Enough
Articles, Sales Execution
The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to…
Nielsen and GreatVines Agree on Shelf Space Strategies
Articles, Retail Space Management, Trade Promotion
As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…
Harness the Ambition of the “Celebrity Bartender” to Sell More
Articles, Sales Execution
The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role…
3 Ways To Run Sales & Trade Marketing
Articles, Pricing, Sales Execution
Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall…
RateBeer Brouhaha Illustrates Value of Data in Beverage Sales
Articles, Data Analytics, Retail Space Management
Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data in the contemporary beverage alcohol sales…
Tax Cut for Brewers Perfect Reason to Automate Beer Sales
Articles, Events, Pricing, Retail Space Management
The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion in wages and…
Selling Out of Control
Articles, News, Retail Space Management
As a “do-it-youselfer”, you’re the type of person who derives gratification and a sense of accomplishment from taking your fate into your own hands and not relying on others to help you achieve your goals. But just…
Hand Selling Meets Sales Automation
Articles, Retail Space Management, Sales Execution
Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in an article…
Understanding Embedded Analytics
Articles, Data Analytics, Sales Execution
It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first started…