Tag: Technology
Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples
Articles, Data Analytics, Retail Space Management
In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management
Articles, Pricing, Retail Space Management
Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…
Use Dynamic Account Sets for More Intelligent Sales Execution
Articles, Sales Execution
Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers incorporate them into their strategic planning to focus specific activity against the right Accounts, primarily within…
Are You Using an Old Sales Process in a Modern Environment?
Articles, Data Analytics, Sales Execution
Customers have direct access to information and availability of every product under the sun right on their laptop, tablet or phone. As a result… You and your sales reps have less leverage and control in the sales process than ever before.
Your…
Serenity State of the Union
Articles, Data Analytics, Sales Execution
It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partners and customers. The first change worth noting is that we can probably stop calling it “new” as we’ve been working…
Utilize GreatVines to Follow Nielsen’s Checklist for Product Survival
Articles, Data Analytics, Sales Execution
Launching a product is a multi-faceted endeavor that takes careful planning and execution. But have you considered what comes after? Sustaining product velocity is essential, but not easily practiced unless you have the right insights and…
Learn How RNDC Gets Results Within the 3-Tier System
Articles, News, Trade Promotion
It’s widely known that the 3-tier system within the beverage alcohol industry presents a unique set of challenges. RNDC partnered with GreatVines in 2013 to help solve those challenges in a way that would benefit them long-term.
Over…
New Quarantine Analytics Dashboard Available For Customers
Articles, Data Analytics
Snapshot of the Dashboard Summary Screen
Ensuring our customer’s continued success is our highest priority here at GreatVines. We know that events that have transpired this year, including the Coronavirus quarantines, have undoubtedly…