` GreatVines Names John Collins CEO - Andavi Solutions - Digital Collaboration Software for Beverage Alcohol Suppliers and Distributors

GreatVines Names John Collins to Serve as CEO

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Photo of John Collins

Technology Executive and Beverage Alcohol veteran to drive corporate strategy, alliances and operations at rapidly growing firm

Portland, OR – October 20, 2010

GreatVines announced today that it has appointed John Collins to lead the company as CEO effective immediately. This move will help GreatVines better align executive resources and internal expertise with the demand for its innovative cloud computing products, while setting a clear growth path for the delivery of software licenses and accompanying services to ensure customer success.

Collins will leverage almost 20 years managing strategic IT and IS resources relating to the management of complex technology initiatives. Collins joins GreatVines from Leslie Rudd Investments, parent company of Standard Beverage Corporation, Dean & Deluca, Rudd Wines and Distillery No.209, where he served as Chief Information Officer. Prior to that engagement Collins spent a decade with Beringer and Foster’s Wine Estates in both Executive IT and Marketing capacities.

“I am extremely excited to join the GreatVines team” said Collins. “I am a firm believer in cloud computing, the GreatVines solution and its potential to help alcoholic beverage suppliers and distributors grow their businesses during trying times for our industry. I am delighted to help the company grow and further our product and services offerings.” Under Collins’ leadership, GreatVines will invest heavily in its core trade CRM and depletions reporting product as well as their Sales Order entry module, recently implemented at Jackson Family Estates, parent company of Kendall Jackson Wines and Regal Wine Company, on the Force.com platform.

“We are thrilled to have John lead the GreatVines team, and further our mission to provide the leading trade management tool in this industry,” said Tim Jones, Co-Founder and Executive Vice President. “He has been a GreatVines prospect multiple times, and also a buying customer. John is a respected thought leader among the Beverage Alcohol IT community, and has unique insight into our value proposition.”

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