Tag: 3-tier

Sets of Black Pawns with 1 gold Pawn in Center

Use Dynamic Account Sets for More Intelligent Sales Execution

,
Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers incorporate them into their strategic planning to focus specific activity against the right Accounts, primarily within…
Person with hands on head stressing over data on paper

Are You Using an Old Sales Process in a Modern Environment?

, ,
Customers have direct access to information and availability of every product under the sun right on their laptop, tablet or phone. As a result… You and your sales reps have less leverage and control in the sales process than ever before. Your…
GreatVines Serenity iPad Demo

Serenity State of the Union

, ,
It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partners and customers. The first change worth noting is that we can probably stop calling it “new” as we’ve been working…
GreatVines Nielsen Product Survival

Utilize GreatVines to Follow Nielsen’s Checklist for Product Survival

, ,
Launching a product is a multi-faceted endeavor that takes careful planning and execution. But have you considered what comes after? Sustaining product velocity is essential, but not easily practiced unless you have the right insights and…
RNDC Logo

Learn How RNDC Gets Results Within the 3-Tier System

, ,
It’s widely known that the 3-tier system within the beverage alcohol industry presents a unique set of challenges. RNDC partnered with GreatVines in 2013 to help solve those challenges in a way that would benefit them long-term. Over…
2 People Sitting in a Empty Bar

Use Sales Analytics to Plan for On-Premise Reopenings

,
Since the onset of Coronavirus we’ve covered work from home strategies and how to leverage CRM to boost sales. Analytics play a key role in strategy development as well, and we want to offer guidance on how you can use important data to…
Person Talking on Phone whilst working on Laptop

Work From Home Strategies When Circumstances Demand It

,
Whether it was last weekend or many years ago, we’ve all been in that one dive bar with a heavily graffitied bathroom and hand soap in a condiment bottle. The draft beer seems questionable when you see the bartender constantly dumping…
GreatVines Dashboard on iPad

Survival of the Fittest in 3 Tier Beverage Alcohol Sales

, ,
In a hyper competitive environment like 3 tier beverage alcohol sales, it isn’t hard for distributors and suppliers to figure out which accounts are their top performing. Just look at the sales. The metrics for evaluating depletions have…
graphs charts planning data

Dragging the Wine Business into the Data-Driven Present

, ,
Ben Salisbury said out loud what many in the wine industry know but would rather not admit.  “In perhaps the most competitive consumer product category on the planet, the sales strategies being employed by most wine producers are broken.” In…