Tag: CRM

How To Improve Your Results by “Getting in the Game”

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Many companies in our industry are doing things the old fashioned way. Their common practice is to review monthly reports of sales summarized by geography and or product, then react by applying pressure to “do better” down the chain…
Chatter Collaboration Cloud

Microsoft’s Master Data Management as a system?

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Master Data Management (MDM) is important because dirty data means poor adoption, poor decisions and poor BI, but to think of it as a separate system is very difficult.[quote align=”right” color=”#999999″]Imagine SAP having to accept…
Chatter Collaboration Cloud

CBA and Craft Business Daily [Beer]

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We are thrilled to be highlighted by one of our craft beer suppliers today in the Craft Business Daily email newsletter! Thanks to Marty, Andy and Jenn for the love. One Winner on 2012 Execution December 5, 2011 Dear…
Chatter Collaboration Cloud

Direct to Consumer CRM vs Trade CRM for Wineries

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We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers.  Wine producers are unique in the Alcoholic Beverage space in that they are allowed to sell directly…
Bottles of Brandy and Whiskey

Using Technology to Sell More Cases

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When you are in sales, time is money.  The more time you spend selling, versus other administrative activities, the more you will sell.  So, what are the 3 things sales reps absolutely need at their fingertips to make the best use of their…

10 Questions Suppliers Must be Able to Answer

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What is your most important sales initiative this year? Do you have measurable goals in place that indicate your success and how are you doing against those goals? Which are the most important accounts for your brands? “Fine…
Chatter Collaboration Cloud

Why Chatter Matters

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We at GreatVines have been very excited about the rollout and promotion of Chatter on the Force.com platform. If you watched Superbowl XLV and the Halftime show, you saw animated videos featuring will.i.am, the Black Eyed Peas and Chatter. The…
Chatter Collaboration Cloud

Do distributors need CRM?

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It’s all about market share.  Here is how I learned that.  I “grew up” in the wine & spirits industry in New York, working for and with some of the biggest and best companies, brands and distributors in the business.  I was…
Chatter Collaboration Cloud

GreatVines Adds Depletion and Retail Account Data

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GreatVines enhances their all-in-one sales and marketing solution by integrating depletion and retail data into their application for suppliers and distributors of wine and spirits. GreatVines, the wine and spirits sales-management…