Tag: Pricing

Cyan glass pouring into wine glass with blue background

Depletion Data vs. Billback Data: What You Need to Know for Accurate Winery Accounting

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If you work in the highly competitive three-tier wine sector, you know that price is the impetus to your brand and your bottom line. So, when it comes to accounting for wineries, getting accurate data is essential.  But one of…
Dollar Symbols on 2 glasses of wine with area in between indicating a gap

5 Ways to Cover the Common 30% Gap in Wine Margin Management

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Depletion allowances (DAs) are often the “name of the game” in three-tier wine industry pricing. That’s because DAs make up the majority of promotion and price discounting at the distributor level. DA’s are an agreement between the…
Red and White wine Setups with Sale and % in top left

Tracking Success of the Top 5 Wine Sales Promotions: BTG, Quantity Discounts, Closeouts, Incentives, and Samples

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In the three-tier wine industry, there are a variety of pricing and promotion strategies you may implement with a distributor in hopes of driving more sales. But, do you know which discounts are worth it? Which ones work the best and when…
Case of Wine with Orange Label of 3 Dollar Symbols on top Left

Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management

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Every winery/importer has the same ultimate goal with pricing management: knowing the true net dollar sales amount of your wine. Now of course, that means getting a solid, comprehensive handle on everything (and we mean everything) gross-to-net…
Increase sales on graph with red arrow indicating an increasing line

3 Key Objectives to Achieving Superior Sales in 2016: Mid-Year Spot Check

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In the early days of 2016, with Auld Lang Syne still ringing in our ears, we put forth a post designed to offer concrete steps that beverage producers should take toward making 2016 their best year of sales ever.  We offered three…
Woman Holding white wine bottle in front of shelves of bottles

Unlock Your Pricing Potential

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There are tangible benefits to exerting greater control over pricing, particularly when it comes to selling beverages via the 3-tier system. But, just what does that mean to “exert greater control” over pricing?  Some say…
Sidebar of GreatVines app

The IT Evolution Behind the Pricing Revolution

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  For as long as I’ve been with GreatVines a common question from suppliers surfaces: “What do you have to offer to help me manage my pricing?” In my former role with a supplier like those we serve today, we…
Cloud in sky in shape of dollar symbol

Four Reasons Why You Don’t Want a Cloud Solution for Pricing

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At times, we encounter resistance to the idea of taking beverage pricing processes into the cloud. We get it. Cloud sounds like a buzzword, and the last thing you need when trying to get your beverage product into the market is to fiddle around…

How I “Cut My Pricing Teeth”

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Definition:  It’s a metaphoric reference to when a baby’s teeth first appear. They grow (cut) through the gums – often painfully, which also gives us the figurative usage teething troubles. Once the baby has “cut its teeth”,…