Tag: Education
GreatVines Proven-Successful Implementation Part 1
Articles, Sales Execution
The old saw says, “one must learn to crawl before one can walk, run or fly”. With anticipations running high for the efficiency and productivity boost promised by a new solution, organizations often overlook key,…
High Cost of Cheap Sales Tools
Articles, Retail Space Management
“The high cost of cheap food” is a well-known object lesson in the dangers of cutting corners. In a nutshell, the idea is this: what one saves in terms of cost by eating nothing but fast food dollar menu fare is more than offset…
“Homers” – Leverage Data to Hit It Out
Articles, Sales Execution
A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like this: “Here’s…
Experiential Marketing Part Of Your Brand Strategy?
Articles, Retail Space Management
Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…
Tips for Top Performers
Articles, Sales Execution
You can hire top-performing salesmen and women with the most impressive track records of sales success in their prior jobs. But do you ever wonder why they’re looking for new employers in the first place? Often it is because,…
Suppliers Need To Up Their Game
Articles, Retail Space Management
If there’s one thing technology is exceptionally suited to address, it is collaboration between groups across widely diverse locations as well as within the relationships between business organizations and their partners. Case…
Is Your Sales Solution Flexible Enough
Articles, Sales Execution
The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to…
Pace of Change Cements Need for Better Tech Tools
Articles, Sales Execution
Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence of new, products…
Nielsen and GreatVines Agree on Shelf Space Strategies
Articles, Retail Space Management, Trade Promotion
As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while maximizing…