Tag: Promotion

Man at Desk Speaking on Phone

Cost Analysis of Distribution Programs

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By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will follow. This is…
city scape climbing mountain

Setting Smarter Goals Elevates Performance

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We’ve all been taught since grade school that success follows a predictable pattern. Set goals. Pursue said goals. Measure performance. Succeed! However, setting goals alone is not enough to ensure your success. In fact, setting…
Olympian Skiing

What Winter Olympics and Beverage Sales Have in Common

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As the world turns its gaze to Pyeongchang, South Korea and the 23rd Winter Olympic Games, GreatVines ruminates on the elements of success driving Olympians and the parallels found among those achieving the pinnacles of success in the field…
slingshot sky

Beverage Suppliers, We Got a Slingshot for You!

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New and emerging suppliers of alcoholic beverages can relate to David in the parable of David and Goliath. Trying to break through in an industry dominated by a handful of immense and growing conglomerates can sometimes feel like…
Shopping Cart on wood floor carrying metal ball

Advice for Distributors in the Age of Amazon

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Science fiction writer H.G. Wells is credited with uttering the famous quote, “Adapt or perish, now as ever, is nature’s inexorable imperative”. As purveyors of technology that would have been considered a flight of science…
M&A with big fish about to eat a smaller fish

GreatVines Supports M&A Activity for Alcoholic Beverage Companies

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  Shanken News Daily’s article titled, “Craft Spirits Continue Bull Run, With More M&A Activity On The Horizon” details the growing wave of merger and acquisition (M&A) activity occurring within the alcoholic…
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“Homers” – Leverage Data to Hit It Out

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  A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like this: “Here’s…
Cuervo Games Sign

Experiential Marketing Part Of Your Brand Strategy?

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Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via…
Person holding their fist up in success while looking at phone

Great Way to Boost Wine Sales in a Competitive Environment

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Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more…