Dragging the Wine Business into the Data-Driven Present
Articles, Data Analytics, Events
Ben Salisbury said out loud what many in the wine industry know but would rather not admit. “In perhaps the most competitive consumer product category on the planet, the sales strategies being employed by most wine producers are broken.”
In…
What Suppliers Don’t Know About CRM
Articles, Retail Space Management
They may sell no wine before it’s time, but for wine producers in the US and abroad, it is well past time to adopt the same kinds of cloud-based sales automation technologies embraced by most selling organizations – both within and outside…
Reasons to Switch to the Lightning Experience in GreatVines
Articles, Sales Execution
In anticipation of the coming opportunity for GreatVines customers to migrate to the latest Salesforce UI – the Lightning Experience – we’ve compiled this list of four reasons to switch to Lightning.
#1 Improved Mobile…
Expert’s Post Sales Goals Aligning With GreatVines’ Strategy
Articles, Sales Execution
The act of setting sales goals alone is not enough to help your organization achieve lasting success. In fact, setting goals without proper and a realistic context for what is possible can be more detrimental to your operations…
Achieving GreatVines’s “Serenity”
Articles, Sales Execution
Achieving “Serenity”
Many of you have heard about the upcoming release of GreatVines Serenity, which by all accounts sounds like another one of our regular package updates. We would like to give you a quick overview…
Keeping Beer Competitive in a Changing Market
Articles, Retail Space Management
Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends for brewers;…
Elevating Analytics Through Sales Organization
Articles, Retail Space Management
To paraphrase Elvis, “A little less analytics and little more action”. As striking as this may sound, the point is to simplify the management ask of salespeople to make sales. This requires that BOTH parties (analytics…
Revenue Growth Management – Data-Driven Selling Focusing on Leading Indicators
Articles, Data Analytics
The data driven capabilities of the GreatVines beverage selling platform support one of the five top growth strategies Forbes magazine recommends for consumer products groups. You’ve heard us talk at length about selling using…
Rémy Cointreau Drives Success in Already Growing Segment
Articles, Trade Promotion
We read with great interest the recent news from Wine & Spirits Daily regarding Rémy Cointreau’s 6.5% organic sales increase in the Americas for the recently concluded fiscal year – a healthy year-over-year sales increase…
CASE STUDY
RNDC Achieves Greater Visibility and Fortifies Supplier Relationships
Learn how RNDC streamlined their activity across each market in the country with continuous improvement at the account level, benefiting sales reps, RNDC, and suppliers alike.